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Selling Destinations, by Marc Mancini
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SELLING DESTINATIONS has been the travel professional's definitive guide to matching travelers with the destinations that are most appropriate for them. Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination round out the coverage. New To This Edition: Fully updated and expanded information on climate, modes of travel, local customs, lodging, itineraries, major attractions, and, of course, sales strategies.
- Sales Rank: #532370 in Books
- Brand: Cengage Learning
- Published on: 2008-12-04
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.00" w x 8.40" l, 2.60 pounds
- Binding: Paperback
- 584 pages
- Used Book in Good Condition
Review
"An ideal textbook to use to cover world tourism destinations. This textbook is simple, easy and extremely useful. The information contained in the textbook is necessary knowledge for all travel and tourism students." - Rosalie Fernandez, Kapi'olani Community College, Hawaii
"What I like most is the strong emphasis on marketing and selling. This helps the student develop this important mindset." - John Lindsay, Highline Community College, Washington
About the Author
Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Daniel
cheap schoolbook for class. Saved me lots of money
1 of 1 people found the following review helpful.
Selling Destinations Review
By Mel
Being in the travel business it is important to keep up to date with destinations around the world. This book is an exceptional tool that complements all of the seminars, webinars and internet research we undertake as part of our daily routine.
1 of 1 people found the following review helpful.
Good information!
By Dan
This book was required for my son's college course. It is well written and contains a lot of good information.
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