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PR Smith’s popular SOSTAC� planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC� Guide To Your Perfect Digital Marketing Plan, V2 can be skimmed in 30 minutes and digested in detail in 3 hours.
The SOSTAC� planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing’s Centenary Poll. The entire book comprises just 130 core pages and written in easily digestible chunks so readers can dip in and out.
Who can use this book?
The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a ‘dip in & out’ (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting edge web sites, digital tools and videos.
The 6 Chapters:
Situation Analysis (where are we now?)
Objectives (where are we going?)
Strategy (how do we get there?
Tactics (details of strategy incl. marketing mix)
Action (checklists, guides, systems & internal marketing)
Control (how do we know if we are going to get there?)
Who is the author?
PR Smith is co-author of the hugely influential ‘Emarketing Excellence’ (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications. This new SOSTAC� Guide has achieved more than 3,000 pre-sales. The book is now available at �5 from amazon, ibooks, other networks or www.PRSmith.org/sostsac . There is a free kindle app which allows readers to enjoy this eBook on any mobile, ipad or laptop in addition to a kindle.
What Experts Say About This Book
“Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC� gives you an awesomely simple framework to put that right.” Dave Chaffey, CEO Smart Insights
“A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Global
‘This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.’ IDM
SOSTAC(r) Certified Planners is launched April 2016 - an online portal to register, download manuals drawn form these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the appplicant receives a SOSTAC(r) Certified Planner certificate. See http://www.PRSmith.org/SOSTAC for more.
- Sales Rank: #150264 in eBooks
- Published on: 2014-12-09
- Released on: 2014-12-09
- Format: Kindle eBook
About the Author
About PR Smith Born in Dublin, living in London, Paul runs workshops around the world. He also advises, mentors and writes books about marketing, integrated marketing and digital marketing. Someone once told him that there were 17,000 Paul Smiths in the UK alone, so with his own middle initial ‘R’, he adopted PR Smith as his pen name. Workshops Paul’s workshops, webinars and conference talks have been described as ‘Inspirational, innovative, insightful’ and are always delivered in a carefully structured method so that key points are easily remembered and, more importantly, actioned. Although intense sessions, delegates have fun too. Adviser/Mentor Whether developing digital marketing strategies and integrated plans, mobilizing social media teams or delivering websites, Paul has helped to boost the results of, hundreds of organisations from blue chips to innovative SMEs, whether mentoring, consulting or on an advisory board. Books His 6 books are published in seven languages. America’s Jim Sterne refers to Emarketing Excellence 4th Ed. as ‘a must read’. The CIM refer to Marketing Communications 5th Ed as a ‘Marketing Major’. While SOSTAC� Planning is voted in the top 3 marketing models worldwide. Licensed SOSTAC� Trainers and Advisers Paul is recruiting & equipping licensees with SOSTAC� Resource Packs. Paul’s Personal Passion – The Great Sportsmanship Programme A social media-driven, Not-For-Profit programme to change the world by inspiring a new generation of youths into sportsmanship values. Built around inspirational, true two minute stories (watch the video) on www.GreatSportsmanship.org. It’s a very different edutainment programme. Paul invites all to join the programme (no fee) and maybe become an ambassador (sharing stories), or, just sit back and enjoy the short sportsmanship stories. Academia PR Smith is a visiting lecturer in the Cass Business School (London), the Dublin Institute of Technology and he speaks in Europe, the Middle East and the USA. He is a Fellow of the Chartered Institute of Marketing and a member of the Chartered Institute of Public Relations, with a BSc Management from Dublin University, a PG Dip Finance from Southbank University and an MBA from Cass Business School. Interests Paul is married with three, adult, children. Paul enjoys music and travel, plays football, touch rugby, golf and sport in general. He is author of Great Moments Of Sportsmanship and founder of The Great Sportsmanship Programme.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Highly recommend it
By Amazon Customer
This book is really practical, clear and well laid out. A really great practical guide that is both strategic and tactical and easy to follow. Highly recommend it.
0 of 0 people found the following review helpful.
A good process is hard to beat.
By Rene Alvarez
This book breaks down how digital advertising needs to be approached. A must read for any advertiser, marketer or student.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Very concise and well thought out. Obviously cultivated from years of experience. Thanks
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