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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.
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How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts?
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David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.- Sales Rank: #99411 in Books
- Published on: 2012-11-22
- Original language: English
- Number of items: 1
- Dimensions: 8.40" h x .70" w x 5.40" l, 1.21 pounds
- Binding: Paperback
- 288 pages
About the Author
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: www.davidairey.com, www.logodesignlove.com, and www.identitydesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of the popular book, Logo Design Love.
Most helpful customer reviews
13 of 13 people found the following review helpful.
A great read
By IanVadas
I have followed David's blog for a couple of years now and also read his first book Logo Design Love so this was a no brainer for me. If you are familiar with David's writing, then you won't be surprised to hear that this book is an easy read. David always keeps things simple and easy to understand. I'd say about half of the book is his experience and the other half are contributions from fellow designers who started their own design businesses. There are some really valuable insights in the book and some of the best ones are more about what not to do.
Starting a business of any kind is a huge undertaking. If you are starting a design business, this covers pretty much everything you need to get started. Chances are you will make mistakes along the way so read this book and hopefully you'll make less of them.
6 of 6 people found the following review helpful.
Worth every penny of your hard earned cash
By DC Crowley
Seriously, what a fabulous book. David Airey also has a blog which is a must follow if you love design and want to learn much more about the business side, but also what is happening in the design biz. What makes this book so good is it tackles the most difficult parts of business, including being the best for your clients,but also how to deal with the unreasonable ones.
6 of 6 people found the following review helpful.
really helpful
By Jenn Coyle
This book covers all of the bases without going into TOO much depth. Great for beginners or those of us who have stewed over starting to freelance and would find it helpful to have a lot of freelance info and tips all in one place.
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